8 FREE Marketing Ideas for Aussie Retailers
8 FREE Marketing Ideas for Aussie Retailers If you haven’t noticed, retailers in Australia are still struggling to recover following the global financial crisis. But it’s not the direct impact of the...
View Article8 Free Mobile Marketing Tips for Small Business
8 Free Mobile Marketing Tips for Small Business I can generally hear the excitement in my own voice when talking about the emergence of new marketing opportunities. It’s the fact that the marketing...
View ArticleHOW TO: Leverage Your Group Buying Campaign
HOW TO: Leverage Your Group Buying Campaign The group buying craze sure came to light in 2010 with a number of providers following Groupon’s lead including Living Social,etc in the U.S. and Scoopon,...
View Article5 Really Good Reasons NOT to Discount
5 Really Good Reasons NOT to Discount As a small business with no marketing department, there is an immediate urge to discount when times are tough. This may have short-term advantages but in the end...
View ArticleAre We Making Things Worse For Retailers By Shopping Online?
Are We Making Things Worse For Retailers By Shopping Online? Article first published as Is Online Really Killing Bricks & Mortar Retail? on Technorati. The state of retail and the impact of the...
View ArticleComplaining is not the Strategy for Retail in 2012
Article first published as Stop Complaining, It’s Your Fault Your Business Struggling on Technorati. For retailers the last few years have been tough, really tough. Since 2008 and the whole financial...
View ArticleRetail and that nasty-ass GST-free threshold
Retail and that nasty-ass GST-free threshold The retail environment in Australia is tough to say the least. Retail spending is down, rents continue to rise and online shopping is growing. In the wake...
View ArticleThe Retail Mobile App Crisis – Should you be Scared?
There’s nothing more relaxing for me than a Saturday morning with the newspaper and a long macchiato (coffee snob). It is the one day that I generally refuse to work but today I felt compelled to blog...
View Article3 powerful ways to make mobile work for your retail shop!
I bet you keep on hearing how important mobile is for retailers. And you should! Smartphone adoption has now reached 52% in Australia. But how exactly can you use this for your business? Here are three...
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